Samuelian Consulting Group
SCG is a Sales and
Channel Strategy Consulting Group.
We work with electronic components and technology businesses. We are a strategic sales and channel consulting group that help you develop strategies to get your products and services in front of people who need them and expand into new markets and applications.
Our value proposition is...we help you and your team develop and think through strategies and creative ideas, sales and channel initiatives, marketing programs, acting as part of your team
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What we offer:
SALES AND CHANNEL STRATEGY
Having a clear and defined Go-To-Market Strategy is the fundamental building block for a successful sales effort.
It's key to understand the financial and business trade-offs of different sales models.
Broadline distributors, specialty distributors, sales rep firms, direct sellers, online and digital ecommerce, and many other sales models are available to become part of your overall Sales and Channel Strategy. I will help you think through the trade-offs of the different sales and channel models to land on the best fit for your business.
CUSTOMER AND MARKET SEGMENTATION
Segmenting the customer base and the overall market are critical to targeting the customers and applications that will give you the best return on your investment.
Segmenting customers by strategic importance, alignment with your value proposition, growth potential, end markets served, target applications are all necessary ways of defining the middle of the target zone to maximize sales impact and efficiency.
I will help you segment the markets and customers you serve so you can direct your sales resources for the highest ROI.
SALES PROCESS CREATION
From lead generation and lead follow up to customer engagement and after sales service and support, designing the most efficient and optimal sales process is critical to increasing your capture rate and design win success.
Setting the right metrics and Key Performance Indicators (KPIs) that motivate the organization and measure the desired behavior is essential to your success and in retaining the commitment of your sales organization.
I will help you evaluate the numerous sales process options and configurations and access various metrics and KPIs to use to measure the success of the sales organization.
TECHNICAL AND SALES TRAINING
Designing the right level of training for a diverse sales and technical team is required to get the most value out of your sales organization and to ensure the messages are understood and useful to drive the sales effort. From technical sellers with engineering backgrounds to entry level commercial sellers, each level requires a different type of training to be able to understand and communicate the right messages to customers with conviction and confidence and to be able to answer the questions that customers will ask.
I will help you develop and evaluate training content or complete training programs to ensure the material is best fit for the desired audiences.
MARKET RESEARCH AND COMPETITIVE ANALYSIS
Understanding your competition is of utmost importance in order to devise the best Go-To-Market Strategy to grow sales and market share. Since competitors are fast moving and dynamic, this is an area that needs constant attention and focus and your ability to adjust your strategy is of utmost importance. Understanding your customer's preferences about your competition and about your products is critical information that is necessary to build your sales strategy.
I will help you thru the utilization of business management tools like SWOT analysis to understand your competitive strengths and weaknesses, opportunities and threats and most importantly develop strategies to address these areas.